Privacy
Last updated November 3, 2026
What Keepsake collects, who sees your photos, and how to delete them. This covers the Keepsake app, its App Clip and this website.
What we collect
- Your account. You sign in with Apple or with your email. We keep the identifier Apple gives us, your email address if you share it, and the first name shown on your roll. With Apple, we also keep a token from Apple that lets us disconnect Keepsake from your Apple ID when you delete your account.
- Your photos. The photos you take with Keepsake at an event, when you took them, and the ones you heart.
- Your event. If you set one up: the names, the date, the invite cover, when the camera closes and when the photos reveal, and the event's time zone, so notes arrive at the right hour and never at night.
- Book orders. The photos you pick for a printed book and the address it ships to.
- Reports. If you report a photo or hide a guest, we keep which photos and which guest, and that it was you. We see your email address with the report, so we can act on it. The person you reported is not told who reported them.
- Why you didn't buy. If you tell us why you didn't buy, we keep your note and read it to improve Keepsake. It reaches us with your email address, if your account has one.
- Purchases. Apple takes event payments. Stripe takes book payments. We never see card details. We are told what was bought and whether it was paid. We use purchase records to understand which sizes people choose.
- Notifications. If you allow them, a token that lets us send your phone notes about your events: the camera closes soon, the roll is developing, the photos are developed, and, for hosts, a free event is full or an event is not open yet. Also a reminder to make the book, only if you said yes to it; you can turn it off in the app.
- The waitlist. If you join the waitlist on this website, we keep your email address, the day you joined, and which link brought you there (for example, our Instagram). We use it to email you once, when Keepsake is in the App Store, and for nothing else. Write to hello@keepsakecam.app to be taken off it.
- Technical records. Our servers keep the address your request came from and when, for a short time, to keep the service working and to stop abuse.
What we do not do
- We do not sell your information or your photos.
- We do not show ads, and we do not track you across other apps or websites.
- This website sets no cookies. It counts visits with an analytics tool that uses no cookies and does not identify you, and it counts taps on its links page without keeping who tapped.
- The waitlist form runs a bot check from Vercel, which hosts this website: your browser answers a small invisible test, so sign-ups from automated programs are turned away. It is used only to stop spam.
Who sees your photos
Photos taken at an event are shared with the people who joined that event: the host and their guests. Nobody sees any photo until the roll is developed. After that, everyone at the event can see, heart, save and print them. The host can remove any photo from their event for everyone.
Photos from the roll are not public, and they are not shown to anyone outside the event. An invite cover you upload is the exception: anyone with its link can see it, since it shows on the event's invite page and in the link's preview.
The camera, on your phone and on this website
The app uses your camera to take photos and to scan an event's code. It saves a photo to your library only when you ask it to.
The camera on this website is a demo. If you choose "Use your camera", the photos you take stay in your browser. They are not sent to us and they are gone when you close or reload the page.
Service providers
We use a small number of service providers, sometimes called subprocessors, to run Keepsake. They cover hosting and storage, sign-in, payments (Apple for events, Stripe for books), notifications, email, and printing and shipping books.
Each one receives only what it needs to do its part, is bound by its own agreement to protect it, and must protect it at least as well as this policy does. Your account and photos are stored in the United States.
How long we keep it, and how to delete it
We keep your account and photos for as long as your account exists.
You can delete your account in the app, under Settings. That erases your account, the photos you took, and, if you set up an event, that event and its photos. A record of any paid order is kept, with the name and address it shipped to and the pages printed for that book. A note you sent about why you didn't buy is kept, no longer linked to you. The email that brought it to us, with your address, stays in our inbox unless you ask us to delete it.
You can also write to hello@keepsakecam.app and we will delete it for you.
Your choices
You can ask for a copy of your information, or ask us to correct or delete it, by writing to hello@keepsakecam.app. You can turn off notifications and camera access in your phone's settings at any time.
Children
Keepsake is not meant for children under 13, and we do not knowingly collect their information.
Changes and contact
If this policy changes, the new version is posted here with its date. Questions go to hello@keepsakecam.app.